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What You See Vs. What You Don't See: Social Media Manager Edition

Recently a business owner jumped into my DMs asking for more information about my services. We barely chatted before she asked me to lower my prices and quadruple the workload. After taking some deep breaths (and pausing before responding in a harsh tone), I very nicely responded that I didn't think we would be a good fit.


I'm not sharing this to bash the other business owner. Instead, I thought I would take this opportunity to shed some light on what a social media manager actually does behind the scenes.


mistakes on instagram

I think the main issue is that people only see what they see.

What I mean by that is this… 

The post goes on social media. (It takes what, maybe 15 seconds to press a "post" button?) Bam, done. The work is over! 


What you don't see is the hours and hours of the work behind the scenes that went into every single post:


  • Creating a strategy that aligns with the client's business goals

  • Brainstorming content ideas

  • Conducting market research

  • Creating graphics that are on brand, attract the ideal client, and are design-forward. 

  • Curating the client's grid and making sure the aesthetic is always on brand

  • Writing binge-worthy captions that stop you in your scroll

  • Rewriting, redesigning, double checking, and making sure it's just right before sending it to the client

  • Combing through analytics to make informed decisions

  • Keeping up with Instagram best practices and trends

  • ++ Much more


My point is that this is a ton of work each month.


There's a new trend saying "social media is fake," and friends, it's so true. When we log into Instagram to scroll, we only see the final product; we don't see the hours of thoughtful work and strategy that went into it. 


The good news is if you can't invest in social media management, yet, that's totally fine. This is exactly why do-it-yourself and done-with-you services exist.


My Instagram Audit service is an in-depth Instagram account audit for those who are newer to IG and want to pick an expert’s brain, so they know how to get things up and running.


After you’ve filled out your questionnaire and paid for your audit, I’ll get started on looking at everything you’ve got happening on the ‘Gram. Within two weeks of booking, I’ll send over your audit information so you can get busy sprucing up your IG presence and feel good about what to post moving forward.


This is for you if:

⤍ You’re brand new to the online business world & are feeling a little overwhelmed by Instagram 

⤍ You’d love to get a second set of eyes on your account as well as some actionable advice


Learn more about this service, or any other service here.






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