Understanding your audience and making data-driven decisions are key to achieving success on Instagram. As one of the leading platforms for businesses, Instagram provides a robust analytics tool called Instagram Insights. This tool offers valuable insights into your audience, content performance, and overall Instagram presence.
"If you can't measure it you can't improve it" -Peter Drucker
Before we dive into each type of metric to measure, let's explain how to find your Instagram Insights:
You can access Insights by tapping the Hamburger Menu icon (three stacked lines) located at the top right corner of your profile, then tapping the Bar Graph Icon titled 'Insights.' From there, you can select the date range from the drop-down box to see loads of data that can fuel your decision-making.
Okay, now we're going to break down the different analytics so you can learn how to improve your business strategy and drive better results:
Instagram Insights offers valuable information about your followers, such as their demographics (age range, gender distribution, and location). Understanding your audience's characteristics enables you to tailor your content to their preferences and interests, ensuring better engagement and connection. This is also important to know if you're on track to reach the ideal clients or customers that you're intending to target.
Analyzing individual post performance is crucial to identifying what resonates with your audience. Instagram Insights provides metrics such as reach, impressions, engagement, and saves for each post. By studying this data, you can uncover patterns and trends that inform your content creation strategy. Pay attention to the subject matter, format, captions, and timing that generate the highest levels of engagement.
Instagram Stories are where it's at!! No, really, they have gained immense popularity because it shows your audience the real person behind the business. You can track metrics like impressions, exits, and replies to assess the effectiveness of your Stories. The completion rate indicates the level of engagement, guiding you in optimizing your Story content and keeping your audience captivated.
Knowing when your followers are most active on Instagram is crucial for maximizing reach and engagement. Instagram Insights provides data on follower activity by day and hour, enabling you to schedule your posts strategically. By posting at times when your audience is most likely to be online, you can ensure your content reaches the maximum number of people (and hopefully interact with it). This is different for every user and every audience- so remember to track and test your own theories instead of applying generic 'copy + paste' methods that you see all the Gurus sharing on Instagram.
Insights also allows you to evaluate the performance of the hashtags you use in your posts. You can see which hashtags are driving the most impressions and reach. This data empowers you to refine your hashtag strategy, using more effective tags to expand your content's reach and attract new followers.
The true value of Instagram Insights lies in translating the data into actionable insights.
To make informed decisions, you should look for trends, patterns, and correlations within the data to inform your content strategy, posting schedule, and audience targeting.
When in doubt, experiment and measure...
Instagram Insights is not a one-time solution; it's an ongoing tool for improvement. Use it to experiment with different content formats, posting frequencies, and strategies. Measure the impact of these changes by comparing analytics before and after implementation. This iterative approach allows you to refine your business strategy over time.
Combine Insights with Overall Business Goals:
Lastly, remember to align your Instagram Insights with your overall business goals. Determine the key performance indicators (KPIs) that are relevant to your business, such as website clicks, conversions, or sales. By tracking these metrics alongside Instagram Insights, you can evaluate the direct impact of your Instagram efforts on your business objectives.
To sum it all up, utilizing Instagram Insights is crucial to growing your Instagram presence. By leveraging audience data, post-performance metrics, and other analytics, you can make informed decisions to improve your content strategy, engage your audience effectively, and achieve your business goals on the platform. Embrace the power of data, experiment, and continuously measure your results to optimize your business strategy on Instagram.
I know that figuring out how to create your own social media strategy & analyze all this data on your own can be overwhelming. If you'd much rather hire a social media manager to do it all for you, let’s chat.