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Scaling Your Social Media Strategy: When to Hire a Social Media Manager

Writer's picture: Megan PhillipsMegan Phillips

Considering outsourcing your socials? Let's break down five things you should have nailed down before taking the next step.


mistakes on instagram

1. Branding that Fits Your Business

First things first, if your branding game is strong – kudos! A Social Media Manager thrives on a solid foundation. Your branding strategy sets the stage for a successful marketing plan. With colors, fonts, a messaging guide, and visual identity in place, we can create a social media strategy that sets you apart.


2. Offers that Make Sense

A clear offer suite means we can make strategic Instagram posts. If you're unsure of how you help your clients, your audience is surely going to be confused.


3. Be Ready to Trust the Process

Letting go is hard- believe me, I get it. It's a big step... but if you find yourself spending hours trying to figure out what to post- that's less time you could be spending on client work [and time is money honey💸]


4. Give Your Business a Budget Check

This is always a taboo topic to talk about, but less face it, money matters. Make sure your revenue aligns with the investment. Your social media is an investment in your business growth, after all.


5. Have the Right Mindset

If you think you are going to hire a social media manager and go viral overnight, you are probably going to be disappointed and I'll be honest, I'm probably not the right fit for you. Over the years [and more so since losing my own IG account] I've discovered that growth happens when your posts & marketing are strategic. Hiring a Social Media Manager means understanding that building connections and reaching ideal clients takes time. Set realistic expectations, and you're ready to rock the outsourcing game. 🏃‍♀️


Hiring a Social Media Manager is a great way to get your time and sanity back so that you can focus on the parts of the business that you actually like.


Ready to take the leap and say peace out to social media stress? Learn more about my services here or apply to work with me here!


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Social Media Marketing for service-based businesses who want to show up consistently, build connections, and book more clients without selling their souls to the Instagram algorithm.

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